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The most important part the Nigerian film industry is distribution – Niyi Akimolayan

We recently caught a post by filmmaker Niyi Akinmolayan on Instagram, where he talked about how the most important part of the film industry value chain is distribution.

Check out the post below. Reposted from @niyi_akinmolayan

“We might not all agree but the most important part of this film industry value chain is distribution.This is where all the investment money should go. its the reason we are making so many small films and still abysmally broke. Number 2 in the world is rubbish without real money.
It’s easy to say nigerian films are everywhere but who are the people consuming.Yep. Nigerians and a few Africans and carribeans looking for options. B not deceived. Asians or Europeans aren’t waiting to see d next big Nigerian film or series.They only see our films for research.
Many of of us anticipate upcoming Chinese, Indian and very recently Korean films. Do they anticipate ours like that. No. Young Nigerians these days know a lot about European, Korean and Japanese culture. Do they know anything about us except some skits and memes that go viral.
Until we figure out distribution to the point where we won’t be limited to just diaspora, we really will remain poor. Once that happens, the amount of films we produce a year will reduce and the quality will be high. We will also feature foreign actors cos there’s anticipation.
It seems no one else thinks they have invested in Nollywood if they don’t make a film. We can decided to stay where we are and will still be fine. But if we really want the big numbers and scale. More people apart from Nigerians must want our content…like want it really badly

 

View this post on Instagram

 

We might not all agree but the most important part of this film industry value chain is distribution.This is where all the investment money should go. its the reason we are making so many small films and still abysmally broke. Number 2 in the world is rubbish without real money. It’s easy to say nigerian films are everywhere but who are the people consuming.Yep. Nigerians and a few Africans and carribeans looking for options. B not deceived. Asians or Europeans aren’t waiting to see d next big Nigerian film or series.They only see our films for research. Many of of us anticipate upcoming Chinese, Indian and very recently Korean films. Do they anticipate ours like that. No. Young Nigerians these days know a lot about European, Korean and Japanese culture. Do they know anything about us except some skits and memes that go viral. Until we figure out distribution to the point where we won’t be limited to just diaspora, we really will remain poor. Once that happens, the amount of films we produce a year will reduce and the quality will be high. We will also feature foreign actors cos there’s anticipation. It seems no one else thinks they have invested in Nollywood if they don’t make a film. We can decided to stay where we are and will still be fine. But if we really want the big numbers and scale. More people apart from Nigerians must want our content…like want it really badly

A post shared by Niyi Akinmolayan (@niyi_akinmolayan) on

check out some of the reactions from people on his page

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