Content writing is the process of planning, writing and editing contents, it can include writing blog posts and articles, scripts for videos and podcasts, as well as contents for specific platforms. A content writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice.
Here are the attributes to build a good content team.
Dependability – When someone says they are going to do something, like hit an important deadline, it has to be done, dependability for an extended period of time is rare and highly valuable.
General Competency – This means someone who is capable of learning new skills, someone who takes ownership of their tasks, who asks for what they need, and knows how to take notes or follow instruction. The best test for this is to simply send a link to your blog author handbook to a new writer, ask them to review it, and then when they say they have immediately give them an article to write. That first piece and how they turn it in will tell you a lot about their general competency.
Multi-Disciplinary Skillset – Content on the web is made of multi-media. It’s made of words, images, animations, videos, and code. Typically look for folks who are really strong in one area but who have a combination of experience and potential in others. Then, banking on their strong general competency, work on upgrading their skillsets across the board. In the end they turn into powerhouses that can make excellent content with whatever media is required.
Bravery – It can be daunting to try new things. Especially if a lot of people are watching. Which is the very nature of creating and publishing content on the web. It can be scary to attempt a new skill in front of that many people. Whether it be a design aesthetic, a written tone, a video, a livestream, or something else. But a great content creator will be able to take that pressure in stride. Understanding that they have to rise to the occasion, at least to an established baseline of quality, and then improve from there.