Digital Media Specialist

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The Account Manager will be a dynamic, strategic, and savvy media professional, with expertise in account management, digital media, and advertising. They will handle marketing initiatives internally and manage social media efforts while also working on enterprise clients. With a professional demeanor and highly developed interpersonal and communication skills, they excel in building relationships with external clients and driving cross-functional cooperation with internal teams. Through meticulous attention to detail, they can manage multiple complex projects with ease – whether these projects require organizational skills, statistical analysis, or business acumen – and are always ready and excited to hit the ground running.

The primary responsibility of the role is to own, retain, grow, and satisfy Abike Assist’s most critical customer relationships. External clients will be a mixture of current and potential high-level agency and brand direct partners.

Responsibilities:

1. Understand and communicate how Abike Assist’sproducts assist clients in reaching their marketing goals.

2. Own and incrementally grow a book of business by focusing on client retention, growth, renewal, and satisfaction.

3. Create and maintain short and long-term Account Plans for each designated account.

4. Lead internal and external pre-campaign Kick-off Calls, set clear expectations and measures from the start, and serve as the single point of contact with the Ad Operations team for all inquiries.

5. Respond with urgency to all general and specialized client requests using knowledge and understanding of all internal systems.

6. Regularly monitor campaign pacing and KPI performance, conduct ongoing discussions with relevant internal team members and clients; proactively address any issues and provide multiple solutions, and provide optimization strategies to generate lift in under-performing areas.

7. Generate and send thorough weekly and final reports that address overall metrics, wins, insights, and recommendations.

8. Expand relationships through regular client communication to build and maintain deep-level partnerships.

9. Create and send monthly and final invoices throughout campaign flights.

10. Work side by side with Sales Reps and assist with up-selling and renewing existing clients.

11. Conduct pre- and post-mortem group “peer review” sessions with the accounts team to encourage socialization of key takeaways, pain points, knowledge, and solutions resulting from campaign experiences.

12. Maintain and update proficiencies in the video marketing space.

Experience:

Certainly! Here’s a revised version that eliminates repetition and improves clarity:

1. Must have 2-3+ years of proven hands-on experience at a tech publisher or digital media agency, with at least 1+ year of hands-on Google AdWords management.

2. Effective experience in media buying across multiple platforms.

3. Advanced knowledge of the Microsoft Office Suite.

4. Client-facing experience working with both agencies and brands is highly preferred.

5. Ability to develop and set best practices, and train team members to stay competitive in an ever-changing digital landscape.

6. General knowledge of the YouTube/online video ad space, specifically GDN, Google Ad Exchange, DoubleClick, and Digital Media.

7. Experience in off-YouTube media, third-party platforms, and Brand Studies.

8. Ability to track performance data, analyze results, and optimize campaigns across multiple technologies and partners.

9. Bonus points if you are AdWords or YouTube certified!

10. A thirst for learning about Sales, Account Management, and the digital landscape, and sharing knowledge with the team.

11. A self-directed professional who knows what needs to be done and operates with urgency, focus, and discipline.

12. Ability to effectively prioritize tasks and work with little to no supervision.

13. Highly organized and detail-oriented.

14. Strong communication skills, including verbal, written, interpersonal, and presentation abilities.

15. A collaborative individual who can work both independently and as part of a team.

16. Driven and determined to learn and adapt in a fast-paced digital world.

17. Above all, possess the highest levels of professionalism, integrity, and ethics.

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