Brand Manager / Creative Manager

We are looking for an experienced Brand Manager who shall develop and implement marketing activities that increase brand value, awareness and market share of organization’s products/brands.

The person shall work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales

Detailed Roles & Responsibilities:

• Researching and analyzing consumer behavior, market trends and competitor activity.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and CSR programs to drive the brand equity of the organization
• Conceptualize, create and execute scalable content-led brand strategy and marketing campaign calendar to create brand awareness
• Overseeing the production of advertisements, promotional materials and campaigns
• Lead drafting and dissemination of corporate communications to stakeholders. Ensuring that messaging and marketing activities are aligned with brand and company values
• Liase with the agencies to ensure excellent execution
• Collate and develop market and competitor brand analysis reports and monitor brand trends for internal presentation and maintain relevant repositories
• Guide the marketing team in the formulation of branding strategies benchmarking as per global standards

The above is not intended to be an all-inclusive list of essential functions for the job described, but rather a general description of some of the responsibilities necessary to carry out the duties of this position.

Job Specifications:
Education & Experience:

• Bachelor’s degree in Marketing or related field (A post-graduate degree will be an advantage)
• A minimum of 8 years of General Brand Management Experience.
• Experience handling creative roles in a leading Ad agency is a plus
• Proficiency in MS-Suite (especially MS Visio, Photoshop, Excel & Power-point).
• Very articulate and good in written & oral communication skills
• Experience in PR, Product Launch and Event Management, Branding and Integrated Marketing

Essential Skills / Competencies:

• Very creative and a good understanding of business
• Strong Research & Analytical skills, Excellent presentation skills
• Exceptional in multi-tasking, prioritizing and delivering results with resilience

Physical Requirements:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Smart & presentable with a pleasing personality having creative capabilities

Application Deadline: 23rd October, 2020.