Brand & Communications Manager

SKLD integrated Services LLC

JOB SCOPE:

  • Establishing a “brand focus” for the company.
  • Leading the brand communications team in continually enhancing the company’s brand image.
  • Increasing brand awareness, and providing after-sales support through advertisements, media, point-of sale, partnerships, and relationship marketing.
  • Ensuring all team members provide high quality customer service to existing and prospective clients.
  • Monitoring the delivery of the brand’s direction and recommending areas of improvement.
  • Responsible for creating and implementing a long-term communication strategy, and producing a yearly commercial calendar/plan.
  • Acts as the brand’s spokesperson with media relations.
  • Formulates and implements public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities.
  • Providing strategic input and direction for the company’s brand, developing style guides, templates, and other materials.
  • Advising internal and external stakeholders on issues relevant to the brand.
  • Monitoring press stories relating to the company and its brand.
  • Overseeing the company’s annual brands and communications budget and ensuring its use is fully maximised.
  • Plan and manage the design, content, and production of all marketing materials.

SKILLS AND COMPETENCIES:

  • Analytical skills and attention to detail.
  • An understanding of trends and an ability to interpret briefs.
  • Creativity and an ability to produce innovative and original ideas.
  • Team working skills.
  • The ability to manage and allocate budgets.
  • Written and verbal communication skills.
  • Experience with and an understanding of market research.
  • Time and project management skills, including the ability to work on multiple projects at the same time.
  • An ability to think strategically and come up with campaigns.

QUALIFICATIONS:

  • A Bachelor’s degree in public relations, communications, marketing, or journalism.
  • M.Sc. would be an added advantage.
  • Chartered Institute of Marketing (CIM) certified.
  • 3-5 years in a similar role.
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