Communications Manager

Paradigm Initiative


  • Publish a variety of digital content with a focus on producing engaging web pages that are visually appealing and provide an overall rich experience for partners and visitors. Manage all postings to ensure content is on-brand and search- and social-optimized.
  • Timely response to the communications needs of team members and the giving of timely updates regarding any ongoing project.
  • Produce all email campaigns, solicit content from internal sources, and manage review, testing, and sending.
  • Lead digital execution and participate in digital advocacy—across email, website, print and social media—of programmes and projects across offices and Regions throughout the year.
  • Develop and execute social and print media campaigns for key days, themes, and priority upcoming content.
  • Create content for social media accounts and post regularly on each account.
  • Manage social ad campaigns and other promotions; track and share results for continuous improvement to targeting and segments.
  • Promote new content, key pages, and calls-to-action across channels. Position content to target different segments and to fit the format and publishing requirements of each platform
  • Coordinate and support communications projects, outreach, and products as needed
  • Support team members in the translation of documents and other communications from English to French and vice versa.
  • Proof read and coordinate production of communications material

Financial Management:

  • Manage allocated budgets for all tasks and cost effective maintenance of digital assets
  • Raise funds for the organization through the deployment of digital media skills and through relevant grant opportunities
  • Monitor the social media networks for grants and funding opportunities for the Organization.

Business and Media Management:

  • Develop and implement long term and project based communications strategies.
  • Develop and produce content to engage and educate audiences across various channels including newsletters, blogs, graphics, website, social media
  • Develop and execute social media activities across multiple channels
  • Oversee the development and maintenance of PIN’s website
  • Contribute to overall digital content strategy and inform the calendar of upcoming topics, news and milestones, and external opportunities to guide content planning.
  • Research and collect information and data for content and communications strategy
  • Help manage and drive events including developing email invitations and managing invitation lists
  • Seek regular opportunities for the Leadership Team to engage with major foundations, corporate partners, and other organizations on social media and curate up-to-date lists of key accounts.
  • Compile and maintain media and community database
  • Create and update marketing materials and documents in support of fundraising, grants, projects and programs
  • Organize online events, perform outreach and marketing, create social sharing toolkits, manage “day of” social media and more
  • Be responsible for managing PIN’s Digital Rights and Inclusion Media Fellowship
  • Identify and research media outlets, producers, editors and reporters towards making them receptive to PIN’s message
  • Track and record media mentions related to Paradigm Initiative’s work
  • Ensure adequate media coverage for all program activities and functions in electronic and print media, and on digital media platforms
  • Identify good stories and exercise good storytelling skills
  • Other projects as assigned

Education and Experience:

  • Bachelor’s Degree in Mass Communication, Public Relations, Journalism or any other related field
  • Proven experience with communications research and strategy, media relations, content development for various audiences, digital engagement best practices
  • At least 7 years of relevant communications experience; digital communications experience is highly preferred
  • Experience publishing content on WordPress, Squarespace or other CMS
  • Proven experience managing digital media advertising for social campaigns

Knowledge, Skills, and Abilities: 

  • Must be a strong communicator; have excellent written, presentation and oral communications in both English and French
  • Attention to details and problem solving skills
  • Ability to manage time, deliverables and meet deadlines
  • Must be a creative and strategic thinker with good judgement and ability to make independent decisions in a changing environment
  • Software skills desired –  WordPress, SquareSpace, MailChimp (or similar email service provider), offline and cloud-based productivity tools
  • Flexibility and ability to work collaboratively with others especially other team members
  • Good understanding of ICT issues and policies in Africa
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