Content Management Specialist/ Analyst

• Graphic design

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Manage daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Creative email/ SMS marketing campaign

• Using analytical tools such as Google Analytics, Hits steps, Stat Counter and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to the date on best practices and emerging trends in social media.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Requirements:

• Bachelor’s degree in Journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software. (Stat Counter, Hit steps, etc.)
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills
• Experience in Article writing

• Portfolio of published articles.