Creative Analyst

Sankore Global

JOB DESCRIPTION:

  • Daily involvement in the design and deployment of advert materials on the company’s online channels and other platforms
  • Daily monitoring and management of different Social media platforms
  • Daily engagement of audience of various platforms to enhance growth and retention
  • Strategically multiply followers and content reach on various social media platforms
  • Create, upload and optimize different content on social media to meet targeted audiences
  • Identify and recommend new ways to develop a wider audience and presence online
  • Ensure maximum use of the database of users to enhance productivity and growth
  • Assist in implementing strategies to build a lasting digital connection with users
  • Launch and optimize online adverts through Google Adwords, Facebook, Instagram and Twitter to increase total number of users on the platform
  • Be actively involved in SEO (Search engine optimization) efforts (keyword, image and metag optimization)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing on partner websites
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Crazy Egg etc.)
  • Acquire insights in online marketing trends and keep strategies up to date
  • Maintain partnerships with media agencies and influencer partnerships

Competencies (Knowledge, Skills & Abilities):

  • Strong written and verbal communication skills including creative copywriting skills
  • Good understanding of marketing principles, market research techniques and databases
  • Knowledge of design tools as follows: Adobe Photoshop, Adobe Illustrator, Sketch, Invision for Prototyping
  • Excellent understanding of design, Content writing, social media, UI/UX, Animation concepts and best practices
  • Proficient with video editing tools like Adobe Premiere Pro and After Effects
  • A good understanding of graphics design and must be able to execute industry standard graphic designs as a creative person
  • A clear understanding of SEO (Search engine optimization) and SEM (Search Engine marketing)
  • Good understanding of web analytics tools (e.g. Google Analytics, Hotjar, CrazyEgg, etc.)
  • Demonstrable ability to multi-task and adhere to deadlines
  • Well-organized with a customer-oriented approach
  • Excellent knowledge of Microsoft Office, marketing computer software and online applications (CRM tools, Online analytics etc.)
  • Positive, can-do attitude and willingness to get the job done
  • Proactive, motivated, and possess poise and self-confidence
  • Ability to plan and prioritize effectively, balancing multiple deliverables efficiently
  • Strong attention to detail and open-minded (Exacting attention to detail, picking up on the details that others miss)
  • Ability to engage and work collaboratively with colleagues, and multiple stakeholders
  • Highly organized, Intellectually curious with a strong focus on excellence
  • Self-driven and goal-oriented with a thirst for knowledge and learning
  • 3-5 years’ proven experience in graphics design and social media marketing, or similar role
  • Good experience in executing email marketing templates and campaigns
  • Good experience with B2C social media strategies
  • Experience with online media buying using Google Adwords, Facebook Business Manager, Twitter and Instagram
  • Good experience in creative content writing
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