Deloitte
We are looking to hire for the position of Head Brand & Communications, who will ensure brand visibility & retention and profitable growth of the business by supporting distribution strategies.
He/She will aid consumer experience through the development and execution of communication plans and strategies across channels.
Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels.
Design and co-ordinate campaigns, advertisement and all kind of PR visibility on print, online and digital.
Stay updated with global marketing and branding trends across financial and non-financial sectors.
Accountable for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
Responsible for the implementation of communications across all channels.
Plan and execute all communications and media actions on all channels, including online and social media.
Assist with product development and new product launches as well as developing new business opportunities
Review contents on Web Media and other Mainstream Multimedia Marketing channels– New Media (Email, Digital – Blog, Online newspaper, Social Media) to ascertain that it meets the required standard and creates a good image for the bank.
Prudently utilize communication and promotional item’s budget to ensure visible ROI.
Carryout Competitor and customer analysis to gain insights on current developments
Requirements
Minimum educational level – Bachelor’s Degree in Social Science or Humanities or HND with a Master’s Degree
Minimum requisite experience – at least 10 years work experience in the area of Brand communication & Marketing in a bank including at least 5 years at management level.
A good knowledge of bank’s Product/services
Ability to think strategically, using analytical skills to transform strategies into concrete actions.
Ability to apply information and knowledge to support brand and communication decision.
Problem analysis and creative solution
Advanced knowledge of and understanding of contemporary Brand Management principles and practice.
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