Digital and Social Media Executive

Michael Stevens Consulting

Job Summary

  • Combines marketing and social media management skills to architect and enhance company social media presences,
  • Interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.
  • Create innovative social media campaigns.

Essential Duties and Responsibilities

  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
  • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
  • Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
  • Reports progress to senior marketing management
  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
  • Researches and monitors activity of company competitors
  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
  • Any other assignment as given by the Head of Department and / or the Registrar/Chief Executive

Person Specification
Qualification/Education:

  • Minimum of Graduate degree in relevant discipline.

Work Experience:

  • Minimum 1 -3 years’ cognate experience.

Skills & Knowledge:

  • Marketing Experience
  • Content Creation
  • Copywriting
  • Graphic Design, Web Design and Strategy
  • Data Collection and Analysis
  • Technology Skills
  • Strong Verbal and Written Communication Skills
  • Attention to Detail
  • Self-Motivated, Creative Problem-Solving Skills
  • Experience with Major Social Media Platforms
  • Good customer service skill
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