Digital Marketer/Content Writer

• Setup and  launch advertising campaigns.
• Build and launch ad campaigns, monitor results, improve ads and determine best performing ads.
• Execute and measure conversion tests.
• Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities.
• Analyze data to provide insights and recommendations on campaign performance.
• Optimize ads copies and landing pages for search engine marketing and optimize the user experience.
• Recommend revisions to current content, links, and other factors to improve SEO positions for target keywords.
• Develop contents initiative and work together with website content specialists to implement relevant SEO keywords on website content to maximize relevant organic growth.
• Write clear marketing copy to promote our services
• Prepare well-structured drafts/briefs for social media posts.

Requirements:

• Minimum of 3 years’ professional experience in planning and implementing successful SEO / SEM strategies.
• Minimum 2 years experience working with Facebook ads.
• Bachelor’s degree from an accredited university. Marketing certification is an added advantage.
• A proven track record of helping websites achieve rapid and sustained long-term growth or traffic
• In-depth experience with website analytics tools (e.g Google Analytics)
• Proven work experience as a Content Writer, Copywriter, or similar role