Digital Marketer

Libra Motors Limited

Libra Motors Limited is a foremost transport business company in Nigeria with concentration on people and convenient service delivery. Established in 2003, Libra Motors Limited has set out itself to be a leading transport organization with specialization in people and material movement across several defined routes.

We are recruiting to fill the position of:

Job Title: Digital Marketer

Location: Lagos

Job Brief:

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Representative to develop, implement, track and optimize our digital marketing campaigns across all digital and offline channels.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • The Digital Marketing Representative will work with the business development/sales team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

  • BS degree in marketing or a related field
  • 2-3 years proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Application Deadline: 30th September, 2020.

Application Phone Number: Application Email:

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