Digital Marketing Manager

HR Leverage Africa

We are in need of a Digital Marketing Manager who will lead integrated digital marketing campaigns, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Job Responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
Job Requirements:
  • BS / MS degree in Marketing or a related field
  • Minimum of 5 years proven work experience as a digital marketing manager
  • Hands on experience in content management
  • Excellent copy writing skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Application Phone Number: Application Email:

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