Digital Marketer

  • Full Time
  • Remote
  • Posted 1 year ago

Estrada international staffing solutions Lagos

Work Type: Full time (fully remote)
A Digital marketer is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
Job Responsibilities
* Lead the planning and execution of the digital marketing strategies to promote company’s services to customers.
* Plan, organize and manage all e-mail campaigns, digital campaigns and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
* Manage online customer acquisition and retention programs including SEO, email, affiliate, and social marketing.
* Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
* Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
* Use Google Analytics and other business tracking tools to make strategic and tactical recommendations. Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
* Cooperate with the web developers to make necessary changes in the website if necessary
* Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
* Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
* Online seasonal campaign Idea generation and execution
* Online Stores partnership marketing idea generation and execution
* Online promotion content development
* Online Stores seasonal campaign budgeting
* Online Platform promotion research
* Online based public relation communication

Check the website for other information.

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