Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.
Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.
With over 3,000 employees in 14 countries spanning across 6 African regions, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. We are looking for talented people with a passion for Africa to join our team and embark on our exciting journey!
We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey.
Responsibilities
As a Media buying and Planning Manager, you will be responsible for providing key inputs to all media planning, buying and monitoring contracts with media partners as required and oversee them to ensure strict adherence with contracts, Memorandum of understanding and Service Level Agreements.
In particular,
Develop media planning strategies to help Jumia remain at the forefront of retail in Nigeria.
Articulate Jumia’s media planning and management strategies including policies, procedures, and guidelines.
Manage Jumia’s external agencies such as media, creative, monitoring and research.
Coordinate all activities of the media planning and management unit and ensure compliance with overall brand objectives.
Execute media plans and articulate efficiency of campaigns via GRP, CPT, reach/frequency audience rating, spikes analysis, cluster analysis, etc
Ensure Jumia’s media planning conform with local advertising regulations (APCON, Lottery board).
Coordinate the step-by-step process for strategic media planning, buying and monitoring across traditional media such as TV, Radio, print, Outdoor including Youtube channel.
Manage creative process for offline campaigns to include creatives, jingles, scripts & videos.
Provide relevant insights for major campaigns.
Build and initiate proposed media partnerships for barter on behalf of Jumia either or Radio and TV.
Analyse campaign analysis for media activations with KPIs to include direct traffic, Search etc.)
Oversee frequent media surveys for Jumia pre-event & Post-event.
Monitor competitor’s media spend and share of voice.
Analyse potential regions and media penetration strategies to acquire new customers.
Professional Skills & Qualification
Bachelor social sciences or post graduate degree in Marketing.
5 years + professional experience in marketing and related industry.
Must have broad knowledge of media channels and agency experience as a strategist/media planner/buyer.
Experience in planning to execution for Top 20 media spending brands in Nigeria.
Excellent strategic planning and negotiation skills.
Excellent communication skills i.e. proficiency in written and spoken English is essential.
Advanced data analysis and analytical skills.
We Offer
A unique experience in an entrepreneurial, yet structured environment.
A unique opportunity of having strong impact in building the African ecommerce sector.
The opportunity to become part of a highly professional and dynamic team.
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders.
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