TikTok Marketing Specialist


What We Offer

Competitive Salary: $1,800/month, including a $1,400 base and $400 performance-based bonus, with annual reviews.
Paid Time Off: 20 vacation days and sick leave annually.
Flexible Start Times: Begin your day at 9, 10, or 11 AM.
Impactful Work: Join a mission-driven company with a 4.9* Trustpilot rating, dedicated to transforming education to be accessible and affordable.
Global Presence: Part of a UK-headquartered company with a team across 10 countries (UK, Europe, Asia).
Leadership Access: Direct contact with founders recognized in Forbes 30 Under 30, in a fast-growing startup.


Your Responsibilities

Ad Campaigns Management: Set up and manage TikTok ad campaigns.
Project Enhancement: Strengthen current initiatives and test new funnels and methods.
Collaboration: Work with creative teams to craft ads that engage our target audience.
Data-Driven Strategy: Utilize data to refine performance and meet monthly goals.
Targeted Research: Conduct deep research for precise audience targeting and preferences.
Testing and Reporting: Experiment with campaign elements like audience types, optimization goals, creatives, and landing pages; document outcomes in reports.


Qualifications Required

Budget Management: Experience with managing budgets of $20,000/month.
Language Skills: Minimum B2 (Upper intermediate) English proficiency.
TikTok Ads Experience: At least 3 years of experience in setting up, managing, and optimizing TikTok Ads.
Analytical Skills: Proficient in analyzing key metrics such as CPC, CPM, CTR, CAC, and ROAS.
Marketing Tools: Skilled in using Google Analytics 4, Hotjar (or equivalent).
Software Proficiency: Experienced with Google Sheets & Notion.
Detail-Oriented: Strong analytical thinking and attention to detail.


✨ Preferred Qualifications

Industry Experience: Background in the EdTech industry.
Market Knowledge: Experience in European, UK, or US markets.
Budget Scaling: Skills in rapidly scaling advertising budgets.
Funnel Expertise: Experience with various marketing funnels.


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