Digital Marketer

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnel.
Utilize various digital publishing platforms to create structured drafts
Target content to specific audiences and focus on trending topics
Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels.
Job Requirements

B.Sc / OND / HND in Marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics ETC)
Working knowledge of ad serving tools
Knowledge of Graphics Design
Experience in setting up and optimizing Google Adwords campaigns.
4 years Experience.

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