Skills Outside School Foundation
ROLES and RESPONSIBILITIES
The role presents a unique opportunity to portray the foundation’s work and create robust visibility for the foundation through social media and other relevant platforms. The officer will be in charge of day-to-day communication with the Foundations’ existing partners to ensure that wider benefits are secured and long term goals are achieved and reported to the board.
The officer will:
Develop and Manage the Foundation’s Media, PR and Communications Strategy.
Monitor graphic standards for logo usage, promotional restrictions and partner recognition program to ensure what partners offer are proportionate to benefits delivered whilst liaising with the media and PR team.
In addition:
Social Media
Updating and monitoring engagements on the foundations social media platforms
Finding and developing relevant content of interest to our audience
Tracking traffic to social media platforms and sending reports to the board on a monthly basis
Developing interactive and innovative online campaigns, contests and competitions
Archiving social media content and press releases
Developing video podcasts with key research information and data for the website
Create and maintain a content editorial calendar
Uploading videos, photo albums, etc.
Finding users to follow/friend/like our business
Writing and posting blog posts/tweets/updates
Tracking the growth and the impact of social media on our organization
Replying to comments, messages, etc.
Print Media
Writing press releases for publishing in newspapers and online blogs/websites
Securing radio stations to advertise the foundations’ activities
Email Newsletters
Designing and updating email newsletters sent to members and other stakeholders
Research on education, employability, unemployment, entrepreneurship and relevant legislation for updates to the foundations resource section and podcasts
Liaising with the Policy and Research Team to gain relevant content for our media platforms
REPORTING RELATIONSHIP: President of the Executive Council
SKILLS AND EXPERIENCE
1-2-year experience in media and communication
Big picture strategist and outside of the box creativity.
Ability to proactively take actions necessary to produce results and work independently/with little guidance.
Detail-oriented and self-motivated, ensuring quality and consistent output.
Excellent communication skills including excellent skills in social media platform usage
Demonstrated knowledge of trends in media and communication space
Must be very well organized with knowledge of colour theory
EDUCATION
A university degree in public relations, languages, English, communications, business administration, business management or a related field of study
Knowledge of photography will be an added advantage.
Proficiency in MS Office applications (Outlook, Word, Excel and PowerPoint)
Proficiency in cloud software applications (Skydrive, DropBox, Google Docs)
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