Social Media and Marketing Manager

Oya Abeo

Job Description:

Responsibilities:

• Manage @oyaabeo accounts on all social platforms

• Serve as an online voice of Oya Abeo

• Create, edit, publish and share engaging content daily with a focus on images, graphics, videos to grow fan engagement on all platforms

• Working with the Director of Communications and Content, design and implement social media strategy to align with organizational goals

• Lead social media engagement during giveaways, pop ups and other events

• Sustain and grow the online community with engagement that supports the sales strategy and goals.

• Develop an optimal posting schedule and calendar in line with organizations broader communications and marketing campaigns

• Overseesocial media accounts design for consistency with brand guidelines and overall digital presence

• Ability to report on best performing posts and social metrics

• Suggest new ways to attract new fan engagement through campaigns and incentives

• Monitor and leverage hashtags and trending content relevant to the organization

• Communicate with followers, respond to questions in a timely manner and monitor customer conversations

. Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

. Research, manage, and form liason with influencers and other brand partners.

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