Softcom is an engineering company with a mission “To connect people and businesses with meaningful innovation”
We are currently focused on building technology to enable:
Identity: Human identification and verification.
Payments: Access to modern financial services for Everyone.
Learning: Knowledge to improve society’s human capital.
Data: Insight for Informed Decision and Action.
Our ultimate goal is to build a company that will continuously innovate and build technology for connecting people to the value that will transform their lives and businesses. We are a human-centered company with an emphasis on product quality, intimacy with our customers and ensuring our people can achieve their best.
We are in need of a talented Content Writer to create compelling blog posts, case studies, product papers, white papers, product descriptions, social media content, and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads.
This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines.
Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
Create content marketing campaigns to drive leads and subscribers
Use SEO best practices to generate traffic to our site
Regularly produce various content types, including email, social media posts, blogs, case studies and white papers, product papers
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Edit content produced by other members of the team
Analyze content marketing metrics and make changes as needed
Collaborate with other departments to create innovative content ideas
You’d be a good fit if:
Bachelor/Master degree in Marketing or a related field
Proven working experience in digital marketing
Minimum of 3 years demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
To apply, kindly send an email to the application email