Social Media Manager

About SportyBet:

SportyBet is a leading online sports betting platform with global operations. We specialize in offering a comprehensive range of betting options, including football, basketball, tennis, and more. Committed to delivering an exceptional user experience, our goal is to provide the best sports betting entertainment to our customers.

Job Overview:

As a Social Media Manager focused on the Nigerian and Ghanaian markets, you will play a critical role in crafting and executing innovative social media strategies that resonate with our target audience. Your expertise in sports, particularly football, combined with a deep understanding of social media trends in the sports and betting landscape, will be key to driving brand awareness, user acquisition, and customer loyalty.

Key Responsibilities:

Develop and implement social media strategies tailored to the Nigerian and Ghanaian markets, while aligning with SportyBet’s global brand vision.

Produce compelling content for various social media platforms, with a strong emphasis on football culture and trends in Nigeria and Ghana.

Engage actively with our community, responding to comments and queries in a manner that reflects local nuances and expressions.

Leverage your deep knowledge of football, including local leagues, teams, players, and fan culture, to create content that genuinely connects with football fans.

Stay ahead of industry trends through regular competitor analysis, and craft innovative social media campaigns targeted at football enthusiasts.

Collaborate closely with the marketing team, ensuring social media efforts complement broader marketing campaigns.

Edit and produce dynamic video content for platforms like TikTok, Shorts, Instagram, and Twitter, focusing on Nigerian and Ghanaian football.Manage social media budgets effectively, ensuring optimal resource allocation.

Build relationships with influencers, sports personalities, and local football communities to boost brand visibility and engagement.

Requirements:

Fluent in English, with excellent communication skills.

Proven track record in managing social media for brands in the sports or betting industry.

Extensive knowledge of football in Nigeria and Ghana, including local and national leagues.Skilled in social media management tools, analytics, and content creation software, including video editing.

Creative and innovative in developing social media campaigns that appeal to football fans.Exceptional organizational skills, capable of multitasking in a fast-paced environment.

Strong analytical skills, able to derive insights from data to inform strategies.

Self-driven, proactive, and comfortable working independently.Knowledge of the sports betting and online gaming industry is a significant plus.

Join Us:

At SportyBet, you’ll find an environment where your passion for football and social media expertise can truly shine. If you’re excited about connecting with football fans in Nigeria and Ghana, and driving our brand forward in these vibrant markets, we’d love to hear from you.