Luxillows
Job Description:
Responsibilities for Content Manager:
- Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity
- Oversee a content production team’s creation and management of targeted content for the company’s website
- Develop a web content strategy that encompasses the goals of a company and aligns with the company’s image
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
Qualifications for Content Manager:
- At least three to four years of agency experience or in a similar role
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company’s brand identity
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement
- Excellent verbal communication skills with a good command of the English language
- Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
- Advanced written communication skills and an ability to read copy in English
- Experience with social media engagement strategies and best practices
- Strong skills in creating original content that targets a specific audience and meets company objective
- Basic technical knowledge of MS Office and WordPress.