Digital marketing by Xyples LLC

1. Digital Marketing Specialist
   Xyples LLCLagos

   Commission, New-Grad, Permanent
   General Qualities

   The ideal hire is obsessed with data and continuously experimenting. You can take traditional digital marketing methodology across paid media, affiliates, and email, and redefine it in the highly regulated landscape of cannabis. You’re not afraid to try new methodology and can effectively and quickly adapt to data and results. You thrive in a fluid and fast-moving environment, where collaboration and openness are valued.

   Responsibilities

   Oversee all aspects of digital marketing channels from strategy and calendaring to creative development and day-to-day management for consumer experience, acquisition and retention.
   Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flow.
   Strategically test various audience growth methods, keeping in mind cannabis industry marketing restrictions.
   Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content.
   Define measurement plan: Align measurement approach with desired campaign objectives.
   Report to the CEO.
   Performance Marketing
   Develop paid media campaigns that drive lead acquisition and nurture existing leads.
   Vet, onboard, and manage new vendors to find the optimal partner mix taking into account budgets and business goals and objectives.
   Oversee creative execution including messaging, landing page selection and/or development, and A/B testing. * Affiliates
   Day to day management of advertising affiliate program, with a strong emphasis on channel growth.
   Closely monitor affiliate/publisher sites to ensure all brand related content is up to date, accurate, and a great representation of brand values. * Email
   Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content.
   Ensure prompt, accurate, and error-free communication with consumers to build loyal relationships and minimize unsubscribes.
   Manage trigger email campaigns throughout the customer lifecycle to maximize sales.
   Carry out segmentation of the database and implementing remarketing strategies.
   Ensure all email campaigns comply with current email best practice in the industry.
   Requirements

   5+ Years in similar role within an agency or brand environment
   Bachelor’s degree with a focus on Marketing, Communications or Business
   Proven history of strategically and tactically growing a consumer audience
   Proven understanding of how to plan, develop, execute and optimize digital campaigns using paid media, affiliates, and email
   Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action
   Strategic, innovative thinker willing to push the envelope and bring fresh, innovative ideas to life
   Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within company
   Entrepreneurial – able to deal with ambiguity and work with little or no direction. Ability to produce with limited budget and resources
   Job Types: Full-time, Commission, New-Grad, Permanent

   Salary: ₦80,000.00 to ₦202,000.00 /month

   Experience:

   Marketing: 5 years (Required)
   – 11 hours ago – report job

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