Brand communication personnel

  • Full Time
  • Lagos
  • Posted 3 years ago

Accion Microfinance Bank Limited

Developing and executing a road map for Accion MfB’s strategy
Monitoring the delivery of the brand direction and recommending areas of improvement.
Effectively manage internal and external stakeholders and build strong advocacy within the ecosystem
In charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the Accion MfB’s vision, mission, and objectives in mind
Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of the Bank
Planning and execution of all communications and media actions across all channels, including online and social media and offline
Support with product development, pricing and new product launches as well as developing new business opportunities
Effectively manage the Bank’s collateral asset and ensure resources are optimally maximized
Carry out ongoing competitive content assessment of other related businesses regularly
Continuously monitor, measure and improve effectiveness of communication initiatives.
Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
Coordinate the development of appropriate research and monitoring programmes to track brand performance
Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
Monitor and evaluate the impact of Accion MfB’s communication and marketing activities on the company’s reputation
Plan and manage public events (roadshows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times and complies with brand guideline
Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent among others.
Qualification & Experiences

A Bachelor’s Degree in Public Relations, Marketing, Advertising, Communication or any related field.
A minimum of five (5) years of experience in corporate advertising, marketing, and relevant work experience in a complex work environment (preferably marketing/communications/e-commerce).
Membership of relevant professional body is desirable
Key Performance:

Excellent Networking & relationship building skills
Strong management and leadership
Strong creativity & innovation with good business acumen
Demonstrable project management skills
Ability to conduct robust research.
Required Knowledge:

Brand awareness – A clear understanding of brands and the marketing mix
Strong creativity & innovation with good business acumen
Proficient with MS Office and other relevant Application
Excellent understanding of how to use marketing tools and techniques to increase visibility, profile and reputation of an organization.
Application Closing Date
26th January, 2021.

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