Communications Manager

PricewaterhouseCoopers

Roles & Responsibilities
Strategy:

  • Ensure the development, monitoring and measurement of the required communication strategies,frameworks, and policies
  • Work with internal and external partners to execute the approved communications strategy
  • Ensure the organisation receives the strategic and tactical communications advice and support required around key initiatives

Operational:

  • Act as editor for all print and digital, internal, and external communications
  • Design and layout organisation’s documents ready for publication, in the correct format
  • Provide writing/infographics/editing for proposals, website/intranet content, marketing materials; corporate e-newsletters, corporate and industry publications, and client publications/blogs, ensuring that all content is aligned to the organisation’s strategic priorities
  • Ensure all print and digital publications are delivered to deadline and consistent in quality
  • Research and source imagery to enhance publications in collaboration with a preferred professional photo/videographer, as required
  • Ensure that marketing and public relations output is accurate, of a high standard and reflects organisational priorities and campaign objectives
  • Monitor current events and trends, identify media opportunities and act upon them to obtain maximum coverage and share of voice for the organisation
  • Contribute to the development, back-end management/support and utilisation of the organisation’s websites and social media accounts
  • Organise media interviews, briefing and/or accompanying interviewees as appropriate
  • Manage and maintain the organisation’s relationships with key journalists, media outlets and news agencies
  • Produce press releases and be responsible for their distribution
  • Manage and oversee the organisation’s branding, internally and externally
  • Ensure consistency in all communications to support brand values
  • Ensure the efficient day-to-day management of the organisation’s media function i.e. media monitoring, handling of media enquiries, developing and maintaining media relations etc.
  • Oversee maintenance and consistent update of the website and digital platforms
  • Manage the brand’s representation in events, sponsorships, and partnerships
  • Manage relationships with different stakeholder groups, including the board and panel of advisors to ensure favourable brand perception
  • Implement an effective crisis management plan to mitigate potential risks and threats to the brand

Budgetary:

  • Manage and monitor the budget and expenditure relating to the organisation’s communications work

Other:

  • Undertake such additional duties as are reasonably commensurate with the level of the post

Educational Qualification & Experience

  • A minimum of a Bachelor’s Degree in Communications, Journalism, Public Relations, or a related field
  • 8 years’ experience with a minimum of 5 years’ experience in a similar position with leadership responsibilities and the ability to demonstrate a portfolio
  • Proven experience managing target audience content
  • Strong Knowledge of Communication Strategy, Practices and Techniques

Competency
Functional/Technical:

  • Ability to identify and clearly communicate key messages to a variety of audiences
  • Ability to leverage established network and relevant contacts, where necessary
  • Excellent presentation skills
  • Excellent communication skills – oral and written
  • Demonstrated skills in full utilization of social media including LinkedIn, Facebook, Twitter, YouTube, and Instagram – with strong knowledge and understanding of current trends
  • Substantial experience writing and editing; online, offline, internal, and external
  • Ability to negotiate, persuade and influence others
  • Proofreading skills and an excellent eye for detail
  • Quality with the ability to prioritise and meet strict deadlines
  • Ability to work with a range of internal and external stakeholders
  • Proficiency with Microsoft Office, Acrobat, Adobe and InDesign, and an understanding of website content management systems
  • Organised approach to work, and proven ability to produce detailed and accurate work to tight deadlines and to budget

Leadership:

  • Creative thinking
  • Supervisory skill
  • Problem-solving and decision-making skills
  • Strategic thinking
  • Negotiation skills
  • Interpersonal skills

Behavioural:

  • Ability to cope under pressure
  • Flexible thinking
  • Highly organised and self-motivated
  • Initiative and self-confidence
  • Ability to maintain confidentiality
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