PricewaterhouseCoopers
Roles & Responsibilities
Strategy:
- Ensure the development, monitoring and measurement of the required communication strategies,frameworks, and policies
- Work with internal and external partners to execute the approved communications strategy
- Ensure the organisation receives the strategic and tactical communications advice and support required around key initiatives
Operational:
- Act as editor for all print and digital, internal, and external communications
- Design and layout organisation’s documents ready for publication, in the correct format
- Provide writing/infographics/editing for proposals, website/intranet content, marketing materials; corporate e-newsletters, corporate and industry publications, and client publications/blogs, ensuring that all content is aligned to the organisation’s strategic priorities
- Ensure all print and digital publications are delivered to deadline and consistent in quality
- Research and source imagery to enhance publications in collaboration with a preferred professional photo/videographer, as required
- Ensure that marketing and public relations output is accurate, of a high standard and reflects organisational priorities and campaign objectives
- Monitor current events and trends, identify media opportunities and act upon them to obtain maximum coverage and share of voice for the organisation
- Contribute to the development, back-end management/support and utilisation of the organisation’s websites and social media accounts
- Organise media interviews, briefing and/or accompanying interviewees as appropriate
- Manage and maintain the organisation’s relationships with key journalists, media outlets and news agencies
- Produce press releases and be responsible for their distribution
- Manage and oversee the organisation’s branding, internally and externally
- Ensure consistency in all communications to support brand values
- Ensure the efficient day-to-day management of the organisation’s media function i.e. media monitoring, handling of media enquiries, developing and maintaining media relations etc.
- Oversee maintenance and consistent update of the website and digital platforms
- Manage the brand’s representation in events, sponsorships, and partnerships
- Manage relationships with different stakeholder groups, including the board and panel of advisors to ensure favourable brand perception
- Implement an effective crisis management plan to mitigate potential risks and threats to the brand
Budgetary:
- Manage and monitor the budget and expenditure relating to the organisation’s communications work
Other:
- Undertake such additional duties as are reasonably commensurate with the level of the post
Educational Qualification & Experience
- A minimum of a Bachelor’s Degree in Communications, Journalism, Public Relations, or a related field
- 8 years’ experience with a minimum of 5 years’ experience in a similar position with leadership responsibilities and the ability to demonstrate a portfolio
- Proven experience managing target audience content
- Strong Knowledge of Communication Strategy, Practices and Techniques
Competency
Functional/Technical:
- Ability to identify and clearly communicate key messages to a variety of audiences
- Ability to leverage established network and relevant contacts, where necessary
- Excellent presentation skills
- Excellent communication skills – oral and written
- Demonstrated skills in full utilization of social media including LinkedIn, Facebook, Twitter, YouTube, and Instagram – with strong knowledge and understanding of current trends
- Substantial experience writing and editing; online, offline, internal, and external
- Ability to negotiate, persuade and influence others
- Proofreading skills and an excellent eye for detail
- Quality with the ability to prioritise and meet strict deadlines
- Ability to work with a range of internal and external stakeholders
- Proficiency with Microsoft Office, Acrobat, Adobe and InDesign, and an understanding of website content management systems
- Organised approach to work, and proven ability to produce detailed and accurate work to tight deadlines and to budget
Leadership:
- Creative thinking
- Supervisory skill
- Problem-solving and decision-making skills
- Strategic thinking
- Negotiation skills
- Interpersonal skills
Behavioural:
- Ability to cope under pressure
- Flexible thinking
- Highly organised and self-motivated
- Initiative and self-confidence
- Ability to maintain confidentiality