IDP education Ltd
Job Description
Online advertising & lead generation
Determine the advertising goals in line with business objectives.
Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals.
Create online marketing campaigns with specific targeting (users’ interest & behaviour “segmentation”, location, language, and demographic) across a range of digital channels.
Use all the available tools to create the best keyword lists; relevancy is the most important factor.
Write brief and effective text ads, using successful techniques.
Make creative suggestions for advertising banners.
Evaluate the performance of the banners running on different display networks and provide the designers with recommendations about the banner’s image and message.
Ensure achievement of best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).
Track KPIs and preparing custom reports to Head, Digital Marketing – Africa and supervisor to indicate the performance trends and include recommendations to improve conversion.
Requirements
Knowledge of Digital Marketing’s current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
Proven experience in result-driven lead-generation campaigns. Knowledge of social media paid advertising campaigns including but not limited to Facebook, LinkedIn and Twitter.
Excellent communication and analytical skills.
Ability to work independently and in a team.
2 – 3 years overall digital marketing experience within a corporate marketing department or agency.
BA/BS degree from an accredited university.
Google AdWords is a must, Bing certification is a plus. Ability to work in a fast-paced environment.
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