Madesoft logic technologies
Lead the planning and execution of digital marketing strategies to promote all Madesoftlogic services to customers.
Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics, and social marketing.
Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
Interview and recruit new staff and onboard them.
Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
Benchmark, measure, and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program, and future online marketing initiatives.
Cooperate with the web developers to make necessary changes in the website if necessary
Perform keyword research in coordination with Madesoftlogic business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Requirements
Candidates should possess relevant qualification with at least 1 year work experience
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