Responsibilities
– Analyze brand positioning and consumer insights.
– Shape and communicate our vision and mission.
– Translate brand elements into plans and go-to-market strategies.
– Manage a team of marketing people working on brand initiatives.
– Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success.
– Lead creative development to motivate the target audience to “take action”.
– Establish performance specifications, cost and price parameters, market applications and sales estimates.
– Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
– Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.
– Monitor market trends, and research consumer markets and competitors’ activities.
– Oversee new and ongoing marketing and advertising activities.
– Monitor product distribution and consumer reactions.
– Devise innovative growth strategies.
– Align the company around the brand’s direction, choices, and tactics.
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