Brand Marketing Manager (Influence Marketing)

  • Full Time
  • Lagos
  • Posted 8 months ago

Responsibilities

– Analyze brand positioning and consumer insights.

– Shape and communicate our vision and mission.

– Translate brand elements into plans and go-to-market strategies.

– Manage a team of marketing people working on brand initiatives.

– Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success.

– Lead creative development to motivate the target audience to “take action”.

– Establish performance specifications, cost and price parameters, market applications and sales estimates.

– Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

– Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns.

– Monitor market trends, and research consumer markets and competitors’ activities.

– Oversee new and ongoing marketing and advertising activities.

– Monitor product distribution and consumer reactions.

– Devise innovative growth strategies.

– Align the company around the brand’s direction, choices, and tactics.

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