Key Responsibilities
Provide strategic direction for all Pulse events and ensure effective integrated marketing strategies for events that target our audience
Successfully plan, manage and execute events end-to-end for Pulse
Build the event function to create revenue-generating opportunities for Pulse – both B2B and D2C
Produce detailed proposals for events – timelines, venues, vendors, legal obligations, staffing and budgets
Create work schedules for events, delegating and assigning roles as required for successful execution
Represent the company in conversations with key stakeholders & partners
Develop relationships to identify new monetizable event opportunities for the Pulse Brand
Manage all event planning, coordinate logistics and vendors, be hands-on on the day of the event to troubleshoot and ensure seamless, timely and cost-effective execution
Create, maintain, and improve systems and processes for organizing events and the events function at Pulse
Analyse and report on the performance and ROI of events and adapt future plans accordingly for optimal results
Collaborate extensively with Sales to pitch event ideas to brands as part of their marketing mix
Act as a key partner for Sales teams by using the event function as a strategic tool for lead generation and to build relationships with key clients
Support the Content team in content creation from events
Ensure synergies with other Pulse products and teams are maximized and also closely collaborate with the international teams
Ensure Pulse is a media partner or has a presence at key events in Nigeria and the diaspora
Contribute to team learning sessions and facilitate knowledge sharing on an ongoing basis
Build relationships and strategic partnerships with relevant stakeholders in the events space and across relevant industries
Stay up to date on the latest trends and be aware of competitive activity in the market to ensure that the Pulse events offering is always innovative and impactful
Desired Skills & Experience
Experience with event marketing
Passion for producing original, relatable events for a young Nigerian and Diaspora audience
Strong business acumen to drive partnerships and revenue generation for Pulse events as a product
Excellent communication and project management skills
Great negotiation skills to get the best price from venues and vendors
Great relationship-building skills to cultivate a network of event partners across industries
An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities
Strong understanding of building budgets within Excel and Presentations in Powerpoint
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