Senior Copywriter

Etu Odi Communications

Job Description:
  • Meet with Business Manager to discuss with client’s requirements, core messages, and target Audience
  • Brainstorm ideas and concept for the visual and words with other members of the creative team
  • Write various copy Options, which may be presented to the client as a storyboard
  • Conduct research on the product, target audience and competitor activities in the market.
  • Present ideas to the Creative Director, some of which may be rejected or developed into a workable concept.
  • Develop creative ideas and concepts, often in partnership with the Art Director
  • Liaise with client and interpret their briefs
  • Proofread copy to check spelling and grammar.
  • Oversee campaigns, bookings, and Liaising with designers, illustrators, printers, and photographers, and production companies.
  • Amend, revise, and redevelop adverts or campaigns in response to feedback from the creative director, Account management team or Clients.
  • Review progress  and modify copy until the client is satisfied
  • Work on several campaigns at once, sometimes under pressure and often to tight deadlines.
  • Monitor the effectiveness of advertising campaigns.
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