Soft Com
Job description
We are looking for an experienced communication expert who also has sound knowledge of small business growth.
As the Business content creator, you will be responsible for designing and building a library of relevant knowledge content for businesses across different stages of growth.
This role requires a high level of creativity, as well as the ability to develop compelling contents that are both on-brand; in terms of style, quality, and tone of voice, and data-driven; optimized for search and various content channels.
The successful candidate will be an innovator and someone who loves to think outside the box. The ideal candidate should have a proven track record of well-researched publications. Preference will be given to those with a strong portfolio, bachelor’s degree, and relevant work experience.
As the Business Content Creator, your job responsibilities will include the following;
Transform well-researched business knowledge into easy-to-consume content publications for growing businesses.
Produce blog articles, brochures, ebooks, white papers, business how-to guides, checklists, media video content, reports, newsletters, and event programs – to create a
library of highly usable resources for business owners.
Carry out regular research on our audience segments, utilize insights in creating relevant knowledge resources designed to enable them to grow their businesses.
Discuss and develop interesting and innovative ideas to write strong and sophisticated stories to attract business readers.
Create an editorial publishing calendar in line with overarching objectives and ensure timely delivery of content materials.
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of web resources in search results.
Research topics relevant to MSME’s. Carry out keyword research to enhance relevance of materials and stay updated on relevant business news and industry trends to support
content development.
Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
You’ll be a good fit for this position if you have;
A degree in Business, Marketing, PR, Journalism, Economics or related field
Three (3) years’ experience in a similar position in a progressive company like ours.
Experience in the startup/investment community is a plus
A genuine passion for storytelling, and excellent written communication skills.
Demonstrable experience with SEO, social media and web analytics.
Experience and knowledge in copywriting, proofreading and editing.
Strong research and analytical skills with ability to present findings in a clear and
concise manner to an audience of non-experts
Proficiency in using tools such as; MailChimp, Google analytics, SEMRush, Meltwater,
Hootsuite etc
Ability to autonomously work and deliver within established timelines with little or no
daily supervision
Action-oriented, entrepreneurial, adaptable, and innovative approach to work
Experience in the startup/investment community is a plus
A genuine passion for storytelling, and excellent written communication skills.
Demonstrable experience with SEO, social media and web analytics.
Experience and knowledge in copywriting, proofreading and editing.
Strong research and analytical skills with ability to present findings in a clear and
concise manner to an audience of non-experts
Proficiency in using tools such as; MailChimp, Google analytics, SEMRush, Meltwater,
Hootsuite etc
Ability to autonomously work and deliver within established timelines with little or no
daily supervision
Action-oriented, entrepreneurial, adaptable, and innovative approach to work
Great interpersonal, communication and interpersonal skills
Portfolio of work available for review
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