Brand Manger

  • Full Time
  • Lagos
  • Posted 7 months ago

Brand Manager (FMCG Company)

Position Summary:
The Brand Manager will be responsible for developing, implementing, and managing effective brand strategies to drive business growth and enhance brand visibility. You will work closely with cross- functional teams to achieve brand objectives and maintain a competitive edge in the market.


1. Brand Strategy and Planning:

Develop and execute comprehensive brand strategies that align with the company’s overall objectives and target consumer demographics.
Conduct market research and analysis to identify market trends, consumer preferences, and competitive insights, using this data to inform brand strategy.
2. Product Positioning and Differentiation:

Define and communicate clear product positioning and unique selling propositions that resonate with target consumers.
Identify key brand differentiators and work with the product development team to enhance product offerings accordingly.
3. Brand Identity and Communication:

Oversee the development and maintenance of the brand’s visual identity, including logos, packaging, and other brand assets, ensuring consistency across all touchpoints.
Lead the creation of impactful and compelling marketing communications, advertising campaigns, and promotional materials to effectively convey brand messaging.
4. Media and Advertising:

Collaborate with advertising agencies and media partners to plan and execute media campaigns that maximize brand exposure and drive brand awareness.
Monitor advertising performance and ROI, making data-driven adjustments to optimize campaigns.
5. Consumer Insights and Innovation:

Utilize consumer research and feedback to gain insights into consumer preferences and needs and use this knowledge to drive product innovation and improvements.
Analyse consumer data and market trends to identify growth opportunities and ensure the brand remains relevant in the market.
6. Budget Management:

Develop and manage the brand marketing budget, ensuring resources are allocated efficiently to achieve brand objectives.
Track and report on budget spending and performance regularly.
7. Cross-Functional Collaboration:

Work closely with sales teams to align brand strategies with sales objectives, ensuring effective in-store execution and brand visibility.
Collaborate with product development teams to create and launch new products that meet consumer demands and support brand growth.

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
Proven experience (typically 4-6 years) as a Brand Manager in the FMCG industry, with a successful track record of developing and executing brand strategies.
Strong understanding of consumer behaviour, market trends, and competitive landscapes in the
FMCG sector.

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Creative mindset and ability to think outside the box to develop innovative brand campaigns and promotions.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Strong project management skills to manage multiple initiatives simultaneously.
Proficiency in market research tools, data analysis software, and Microsoft Office Suite.
Joining our company as a Brand Manager provides an exciting opportunity to shape the brand’s future and contribute to its growth in a highly competitive market. If you are passionate about building strong brands and driving consumer engagement, we invite you to be a part of our dynamic team!

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