Digital marketing by Xyples LLC

  • Full Time
  • Lagos
  • Posted 2 years ago

Xyples LLC

  1. Digital Marketing Specialist
    Xyples LLCLagos

    Commission, New-Grad, Permanent
    General Qualities

    The ideal hire is obsessed with data and continuously experimenting. You can take traditional digital marketing methodology across paid media, affiliates, and email, and redefine it in the highly regulated landscape of cannabis. You’re not afraid to try new methodology and can effectively and quickly adapt to data and results. You thrive in a fluid and fast-moving environment, where collaboration and openness are valued.

    Responsibilities

    Oversee all aspects of digital marketing channels from strategy and calendaring to creative development and day-to-day management for consumer experience, acquisition and retention.
    Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flow.
    Strategically test various audience growth methods, keeping in mind cannabis industry marketing restrictions.
    Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content.
    Define measurement plan: Align measurement approach with desired campaign objectives.
    Report to the CEO.
    Performance Marketing
    Develop paid media campaigns that drive lead acquisition and nurture existing leads.
    Vet, onboard, and manage new vendors to find the optimal partner mix taking into account budgets and business goals and objectives.
    Oversee creative execution including messaging, landing page selection and/or development, and A/B testing. * Affiliates
    Day to day management of advertising affiliate program, with a strong emphasis on channel growth.
    Closely monitor affiliate/publisher sites to ensure all brand related content is up to date, accurate, and a great representation of brand values. * Email
    Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content.
    Ensure prompt, accurate, and error-free communication with consumers to build loyal relationships and minimize unsubscribes.
    Manage trigger email campaigns throughout the customer lifecycle to maximize sales.
    Carry out segmentation of the database and implementing remarketing strategies.
    Ensure all email campaigns comply with current email best practice in the industry.
    Requirements

    5+ Years in similar role within an agency or brand environment
    Bachelor’s degree with a focus on Marketing, Communications or Business
    Proven history of strategically and tactically growing a consumer audience
    Proven understanding of how to plan, develop, execute and optimize digital campaigns using paid media, affiliates, and email
    Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action
    Strategic, innovative thinker willing to push the envelope and bring fresh, innovative ideas to life
    Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within company
    Entrepreneurial – able to deal with ambiguity and work with little or no direction. Ability to produce with limited budget and resources
    Job Types: Full-time, Commission, New-Grad, Permanent

    Salary: ₦80,000.00 to ₦202,000.00 /month

    Experience:

    Marketing: 5 years (Required)
    – 11 hours ago – report job

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