Social Media Manager

  • Full Time
  • Lagos
  • Posted 10 months ago

Key Responsibilities:

1. Social Media Strategy:

Develop and execute comprehensive social media strategies across Instagram, Facebook, Twitter, TikTok and Snapchat to meet marketing goals and objectives.
Create, schedule, and optimize social media posts, ensuring they are visually appealing, on-brand, and tailored to specific platforms.
Identify target audiences and tailor content to effectively reach and engage them.
2. Content Planning and Management:

Collaborate with content creators to plan and coordinate the creation of high-quality content that aligns with brand identity.
Generate creative and innovative content ideas that resonate with our target audience.
Maintain a well-organized content calendar that schedules posts, campaigns, and promotions effectively.
Ensure content is published consistently across all social media platforms.
3. Audience Engagement:

Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Foster meaningful interactions with our online community.
4. Analytics and Reporting:

Analyze social media performance using relevant tools and metrics.
Provide regular reports and insights to track progress and adjust strategies accordingly.
5. Marketing and Campaign Management:

Collaborate with internal teams to gather content, product updates, and promotions for social media campaigns
Use your understanding of our business to seek out new opportunities to increase our media presence and engagement.
Plan and execute social media advertising campaigns to drive lead generation and sales conversions.
Write clear and appealing copies for digital marketing ADs
Monitor SEO and web traffic metrics.
Optimize campaigns for maximum ROI.
6. Brand Consistency:

Collaborate with other departments to ensure brand consistency and voice across all social media platforms.
Uphold brand guidelines and maintain a cohesive online presence.

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