Application Email:
Application Phone Number: APPLICATION LINK:Responsibilities:
Stay current on market trends and acquire market intelligence be the expert
on our buyers; who they are, how they buy and their key buying criteria.
Working with the CEO/Head of Strategy to set the marketing strategy for the
business.
Liaise with Accounting department to create and manage Marketing budget
for the year.
Researching and analysing market trends and competitors.
Overseeing marketing campaigns.
Tracking effectiveness of marketing campaigns and reporting findings to the
executive team.
Negotiating and liaising with third-party marketing agencies.
Writing and delivering content and social media plans.
Looking after the budget of the marketing department and making sure the
budget spend is delivering a return on investment.
Managing the design and production of promotional materials, such as
websites and brochures.
Overseeing the company’s attendance at events, such as trade shows,
conferences, and festivals.
Evaluate the impact of marketing programs in achieving stated objectives,
including the impact on sales, lead flow, and customer retention.
Identify marketing opportunities by understanding consumer requirements;
defining market, competitors share, and competitor strengths and
weaknesses;
Lead drafting and dissemination of newsletters and corporate communications
to customers and partners.
Supervise development of marketing-related content for Company websites
by the content writer.
Design and implement promotional campaigns. Build and maintain a customer
database. Liaise with the marketing teams of our suppliers.
Propose and manage marketing research projects to generate consumer
insights in support of improved marketing strategy and communications.
Network with industry experts and potential clients to drive brand awareness.
Implement other ad-hoc marketing initiatives and perform other related duties
as assigned.
Requirements
BSc in Marketing, Communications, Business, Public Relations, or relevant
field.
3+ years of experience in communications, brand marketing, digital, social,
advertising or related field.
Good understanding of through the line marketing for a premium brand
Excellent written and verbal communication skills – this is non-negotiable.
Ability to work in a collaborative team.
Exceptional ROI-tracking skills, able to prove what is or isn’t working.
You must be able to think creatively and be proactive in solving problems.
Strategic thinker able to identify long-term opportunities and trends
Familiarity with B2B and B2C advertising campaigns
Proficiency in MS Office
SEO analysis and Google AdWords/Analytics experience strongly desired.
Experience with marketing campaigns on social media and offline.
Established experience creating content marketing and ad operations. Ability
to target, drive lead generation and execute integrated campaigns.
Strong copy writing skills with prior experience creating blog posts, social
media, content, campaign creative, internal and/or external newsletters.
Strong project management capabilities working across an organisation.
Previous experience managing budgets and working within the framework.
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