Marketing Manager

  • Full Time
  • Lagos
  • Posted 10 months ago

Responsibilities:

 Stay current on market trends and acquire market intelligence be the expert

on our buyers; who they are, how they buy and their key buying criteria.

 Working with the CEO/Head of Strategy to set the marketing strategy for the

business.

 Liaise with Accounting department to create and manage Marketing budget

for the year.

 Researching and analysing market trends and competitors.

 Overseeing marketing campaigns.

 Tracking effectiveness of marketing campaigns and reporting findings to the

executive team.

 Negotiating and liaising with third-party marketing agencies.

 Writing and delivering content and social media plans.

 Looking after the budget of the marketing department and making sure the

budget spend is delivering a return on investment.

 Managing the design and production of promotional materials, such as

websites and brochures.

 Overseeing the company’s attendance at events, such as trade shows,

conferences, and festivals.

 Evaluate the impact of marketing programs in achieving stated objectives,

including the impact on sales, lead flow, and customer retention.

 Identify marketing opportunities by understanding consumer requirements;

defining market, competitors share, and competitor strengths and

weaknesses;

 Lead drafting and dissemination of newsletters and corporate communications

to customers and partners.

 Supervise development of marketing-related content for Company websites

by the content writer.

 Design and implement promotional campaigns. Build and maintain a customer

database. Liaise with the marketing teams of our suppliers.

 Propose and manage marketing research projects to generate consumer

insights in support of improved marketing strategy and communications.

 Network with industry experts and potential clients to drive brand awareness.

 Implement other ad-hoc marketing initiatives and perform other related duties

as assigned.

Requirements

 BSc in Marketing, Communications, Business, Public Relations, or relevant

field.

 3+ years of experience in communications, brand marketing, digital, social,

advertising or related field.

 Good understanding of through the line marketing for a premium brand

 Excellent written and verbal communication skills – this is non-negotiable.

 Ability to work in a collaborative team.

 Exceptional ROI-tracking skills, able to prove what is or isn’t working.

 You must be able to think creatively and be proactive in solving problems.

 Strategic thinker able to identify long-term opportunities and trends

 Familiarity with B2B and B2C advertising campaigns

 Proficiency in MS Office

 SEO analysis and Google AdWords/Analytics experience strongly desired.

 Experience with marketing campaigns on social media and offline.

 Established experience creating content marketing and ad operations. Ability

to target, drive lead generation and execute integrated campaigns.

 Strong copy writing skills with prior experience creating blog posts, social

media, content, campaign creative, internal and/or external newsletters.

 Strong project management capabilities working across an organisation.

 Previous experience managing budgets and working within the framework.

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