Communications Manager

Communications:

• Publish a variety of digital content with a focus on producing engaging web pages that are visually appealing and provide an overall rich experience for partners and visitors. Manage all postings to ensure content is on-brand and search- and social-optimized.
• Timely response to the communications needs of team members and the giving of timely updates regarding any ongoing project.
• Produce all email campaigns, solicit content from internal sources, and manage review, testing, and sending.
• Lead digital execution and participate in digital advocacy—across email, website, print and social media—of programmes and projects across offices and Regions throughout the year.
• Develop and execute social and print media campaigns for key days, themes, and priority upcoming content.
• Create content for social media accounts and post regularly on each account.
• Manage social ad campaigns and other promotions; track and share results for continuous improvement to targeting and segments.
• Promote new content, key pages, and calls-to-action across channels. Position content to target different segments and to fit the format and publishing requirements of each platform
• Coordinate and support communications projects, outreach, and products as needed
• Support team members in the translation of documents and other communications from English to French and vice versa.
• Proof read and coordinate production of communications material

Financial Management:

• Manage allocated budgets for all tasks and cost effective maintenance of digital assets
• Raise funds for the organization through the deployment of digital media skills and through relevant grant opportunities
• Monitor the social media networks for grants and funding opportunities for the Organization.

Business and Media Management:

• Develop and implement long term and project based communications strategies.
• Develop and produce content to engage and educate audiences across various channels including newsletters, blogs, graphics, website, social media
• Develop and execute social media activities across multiple channels
• Oversee the development and maintenance of PIN’s website
• Contribute to overall digital content strategy and inform the calendar of upcoming topics, news and milestones, and external opportunities to guide content planning.
• Research and collect information and data for content and communications strategy
• Help manage and drive events including developing email invitations and managing invitation lists
• Seek regular opportunities for the Leadership Team to engage with major foundations, corporate partners, and other organizations on social media and curate up-to-date lists of key accounts.
• Compile and maintain media and community database
• Create and update marketing materials and documents in support of fundraising, grants, projects and programs
• Organize online events, perform outreach and marketing, create social sharing toolkits, manage “day of” social media and more
• Be responsible for managing PIN’s Digital Rights and Inclusion Media Fellowship
• Identify and research media outlets, producers, editors and reporters towards making them receptive to PIN’s message
• Track and record media mentions related to Paradigm Initiative’s work
• Ensure adequate media coverage for all program activities and functions in electronic and print media, and on digital media platforms
• Identify good stories and exercise good storytelling skills
• Other projects as assigned

Education and Experience:

• Bachelor’s Degree in Mass Communication, Public Relations, Journalism or any other related field
• Proven experience with communications research and strategy, media relations, content development for various audiences, digital engagement best practices
• At least 7 years of relevant communications experience; digital communications experience is highly preferred
• Experience publishing content on WordPress, Squarespace or other CMS
• Proven experience managing digital media advertising for social campaigns

Knowledge, Skills, and Abilities: 

• Must be a strong communicator; have excellent written, presentation and oral communications in both English and French
• Attention to details and problem solving skills
• Ability to manage time, deliverables and meet deadlines
• Must be a creative and strategic thinker with good judgement and ability to make independent decisions in a changing environment
• Software skills desired –  WordPress, SquareSpace, MailChimp (or similar email service provider), offline and cloud-based productivity tools
• Flexibility and ability to work collaboratively with others especially other team members
• Good understanding of ICT issues and policies in Africa

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