Content and Social Media Executive

  • Full Time
  • Lagos
  • Posted 9 months ago

JOB DUTIES AND RESPONSIBILITIES:

· Social Media

· Create and publish strategic social media content, including testing of frequency, timing, and content type to improve social performance.

· Increase organic reach and engagement on Facebook, LinkedIn, Instagram, and Twitter to drive traffic, generate leads and extend our brand to target audience.

· Supervise all aspects of social media interaction and ensure a positive customer service experience.

· Collaborate with the Comms Team to support paid social media strategy and omni-channel marketing.

· Work closely with internal teams to optimize organic social activity and act as social media expert and advocate.

· Ensure consistent brand messaging on all platforms through tone, voice and terminology.

· Regularly report KPIs to the Comms and Executive Teams.

· Proactive about upcoming social media needs and popular trends surrounding new program launches and seasonal events and responding to market changes.

· Stay up to date on new social media tools, best practices, competitive activity and social media leaders to ensure progress on all platforms.

· Support content development in content creation & strategy execution.

Content Development

· Writing, editing and uploading content using content management systems like WordPress, Joomla, Weebly etc.

· Creating well-structured content, meeting deadlines and following style specifications for online publications and in print.

· Researching industry-related topics and creating original content for blog posts, videos, websites, podcasts etc.

· Writing engaging and persuasive marketing copies for email marketing campaigns and other marketing strategies to boost our products/services

· Working with editors, social media managers and the rest of the communications team to create content that promotes the vision of the company.

· Conducting simple keyword research and implementing SEO strategies in written content to maximize online visibility and boost traffic

· Proofreading content for errors to improve readability

· Identifying customer’s needs and gaps in content to develop new and innovative ideas

· Working with the editorial calendar and collaborating with team members to ensure timely delivery of content

· Monitoring and analyzing key performance indicators and providing recommendations for improvement

· Collaborating with different departments to develop creative content ideas

· Maintaining and ensuring consistency for fonts, textual styles, tones and pictures

JOB REQUIREMENT & SKILLS

Skills

· Exceptional Writing Skills

· Technical Knowledge – Familiarity with technology concepts

· Communication Skills

· Research Skills

· SEO Expertise

· Creativity and Innovation

· Editing and Proofreading

· Time Management

· Analytical Skills

· Social Media Skills – Familiarity with social media platforms and the ability to create content suitable for various social media channels.

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