Social media manager

Social Media Manager
Lovebug Florist
Marketing & Communications
Lagos Full Time
Retail, Fashion & FMCG NGN 75,000 – 150,000
New
3 days ago
Job Summary
The Social Media Manager is primarily responsible for developing and executing a strategic plan to enhance the company’s online presence. This role focuses on maintaining and building brand awareness and engagement and utilizing tools and analytics to track performance.

Minimum Qualification: High School (S.S.C.E)
Experience Level: Mid level
Experience Length: 2 years
Job Description/Requirements
Responsibilities:
Develop and execute a social media strategy to enhance the online presence of the firm, including content creation, posting schedules, and audience engagement.
Work with the Graphic team to create engaging social media content, including visuals, posts, videos, and articles that highlight products and services, market trends, and company updates.
Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout)
Build and maintain an active and engaged social media community, responding to comments, messages, and user-generated content.
Use social media analytics tools to monitor performance, track engagement metrics, and provide regular reports to senior management.
Develop strategies for lead generation and conversion through social media channels and online communication.
Perform research on current benchmark trends and audience preferences.

Set specific objectives and report on ROI
Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)

Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency across different platforms.
Communicate with followers, respond to queries in a timely and professional manner, and monitor customer reviews.
Suggest and implement new features to develop brand awareness, like promotions and competitions.
Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Requirements:
Minimum of school certificate.
Minimum of 2 years of proven experience in customer relations, social media management, or a related role, preferably in the real estate sector.
Strong written and verbal communication skills.
Proficiency in social media platforms, analytics tools, and content creation.
Excellent organizational and time management skills.
Client-focused with a commitment to delivering excellent customer service.
Creative mindset with the ability to generate engaging content.
Positive attitude, adaptability, and a team-oriented approach
Proven work experience as a Social media manager
Hands-on experience in content management
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research, and Google Analytics
Knowledge of online marketing channels
Excellent communication skills
Analytical and multitasking skill

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