Max Drive, a leading transportation company in Africa and Emerging Markets, seeks a Digital Strategist to join our team. As Digital Strategist, you will play a pivotal role in developing and implementing innovative digital strategies to drive business growth. This is a unique opportunity to join a team of passionate individuals working towards a meaningful mission of making mobility safe, affordable, accessible and sustainable for all. With our proprietary technology and transformative mission, you will be a part of building the largest vehicle subscription and financial services platform in Africa, serving millions across the $250B mobility industry.
Responsibilities
Develop and lead the implementation of a comprehensive digital strategy to achieve business goals and drive growth
Analyze data and trends to inform digital strategy and optimize user experience
Create and manage digital marketing and advertising campaigns to increase brand awareness and promote products and services
Collaborate with cross-functional teams to develop innovative product offerings and enhance digital customer experience
Manage and optimize social media presence and monitor user engagement and sentiment
Stay current with emerging digital trends, platforms and technologies to continually evolve Max Drive’s digital strategy
Ensure digital initiatives align with company values and support our mission of making mobility safe, affordable, accessible and sustainable for all
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
3-5 years of experience in digital strategy, marketing, or a related field
Strong analytical and problem-solving skills with a data-driven approach
Experience with digital marketing and advertising tools and platforms, such as Google Ads, Facebook Ads, and SEO
Excellent communication and collaboration skills to work effectively with cross-functional teams
Ability to think creatively and drive innovative digital solutions
Passionate about making a real lasting impact on the lives of millions of people
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