RESPONSIBILITIES:
Creative Direction:
Define and maintain the brand’s visual identity, ensuring consistent application across all touchpoints.
Develop and communicate the overall creative vision and design strategy to align with business objectives.
Lead, mentor, and inspire the creative team, including graphic designers, artists, and other creative professionals.
Collaborate with marketing and communication teams to ensure brand messaging is visually compelling and resonates with the target audience.
Stay updated on industry trends and competitors’ visual strategies to continuously evolve our brand identity.
Product Design:
Lead the design of user-centered digital products, including websites, applications, and other digital interfaces.
Create wireframes, prototypes, and interactive designs that enhance user experience and functionality.
Collaborate closely with cross-functional teams, including product managers, developers, and marketers, to translate business goals into exceptional user experiences.
Conduct user research, usability testing, and gather feedback to iterate and refine design concepts.
Ensure the final product design maintains a cohesive brand identity and aligns with user needs.
Design Strategy:
Develop and implement design strategies that align with the company’s goals and target audience.
Drive innovation and creativity in design thinking and problem-solving processes.
Balance aesthetic and functional considerations to create visually appealing and user-friendly designs.
Work closely with stakeholders to understand their needs and translate them into effective design solutions.
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