Social media specialist

You will be responsible for :

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
Developing and managing the editorial calendar to ensure deadlines are met.
Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
Managing relationships with external marketing agencies.
Ensuring consistency of brand voice, style and tone across all content.
Developing and managing the editorial calendar.
Defining and developing a community management strategy.
Organising various community building initiatives to cultivate and grow participation in community forums.
Monitoring and optimising community engagement levels.
Ideal Profile

You have at least 1 year experience ideally in Digital Marketing, Community Manager or Content Management within Consumer industry.
You have the ability to develop engaging content for a wide range of audiences.
You are a creative marketing professional, preferably with a strong content creation and writing background.
Experience within Content Management, Content Planning, would be a strong advantage.
You pay strong attention to detail and deliver work that is of a high standard
You are a strong networker & relationship builder
You enjoy finding creative solutions to problems
Job Types: Full-time, Permanent

Salary: ₦120,000.00 – ₦150,000.00 per month

Expected Start Date: 27/01/2024

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