Reliance HMO
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Develop and monitor campaign budgets
Brainstorm new and creative growth strategies
Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
Plan, execute, and measure experiments and conversion tests
Identify the latest trends and technologies affecting our industry
Evaluate important metrics that affect our website traffic, service quotas, and target audience
Develop and allocate monthly budget to various digital marketing expenses based on their income-generating potential
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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