DIGITAL MARKETING MANAGER
₦350,000 – ₦500,000 a month
Marketing: 5 years (Preferred)
Full Job Description
Summary of the Role
Simba Group seeks to fill the role of a Digital Marketing Manager. The Digital Marketing Manager will be responsible for creating long-term digital & mobile strategies for the Automobile Division and driving online growth for all product lines. This strategic role requires an individual with strong leadership skills who can work cross-functionally.
You will own the aspects of paid ads, SEO, email marketing, and social media working closely with members of the sales, service, spares and marketing team.
Key Elements of the Role
You will report to the Divisional Head of Marketing
You will define and develop the digital marketing strategy in line with the Division’s growth objectives across all digital channels
You will plan and execute all digital projects and activities, including online
advertising, Website and SEO optimization, Email marketing automation, lead
processes and scoring, Social media marketing, etc. in line with the business goals.
You will manage and measure the success of digital campaigns for user acquisition, retention, and awareness and adapt these for best performance
You will develop strategies that combine technical and content elements, to drive ongoing improvements in SEO and organic search results
You will design, build and maintain our social media presence
You will develop strategies to drive online traffic to the company website
You will establish internal processes to optimize conversion rates – get to the root of issues and blockers and, with support from Marketing Operations, intelligently implement tools and technologies to get the job done
You will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
You will coordinate the creation and implementation of digital content across all digital channels. (blogs, websites, press releases, podcasts, etc.)
Identify trends and insights, and optimize spend and performance based on the insights
Evaluate customer research, market conditions and competitor data
You will review new technologies and keep the company at the forefront of developments in digital marketing