Content marketing lead

  • Full Time
  • Lagos
  • Posted 8 months ago

SunFiTechnology solutions limited

Title: Content Marketing Lead

Team: Growth Team

Reporting to: Marketing Manager is leveraging its heritage as a Distributed Energy Provider (DEP) to build a Clean Energy FinTech platform that helps Distributed Solar Energy Providers scale their clean energy business to millions of consumers in Nigeria and eventually other parts of the world. SunFi does so by providing Solar Energy installers and their consumers access to Buy Now Pay Later (BNPL) payment plans, solution design & analysis tools, and supply chain partnerships that help catalyze the transition to clean energy.

Headquartered in Lagos Nigeria with plans to expand across Africa, SunFi operates a distributed workforce combining remote and in-person work to achieve amazing clean energy financing experiences. We have a culture that encourages our teammates to speak up and show up every day to give their best. Our entire team is very passionate about ending the petrol and diesel generator challenges of everyday Nigerians and eventually people and businesses in other parts of the world by building world-class Clean Energy FinTech and processes. We’ve built a culture that enables anyone to put great ideas on the table and believe in supporting one another to achieve great User and Consumer outcomes. We don’t always take ourselves too seriously and would like to think we have a sense of humor, but we also do have a keen focus on achieving results.

About the Role

We are looking for a talented Content marketing manager to take full responsibility for our outbound and inbound marketing strategies including social media, blogs, offline, and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Job Responsibilities

Design content marketing strategies and set short-term goals.
Drive and collaborate with the creative team to produce creative content.
Undertake content marketing initiatives to achieve business targets.
Collaborate with design and writing teams to produce high-quality content.
Develop an editorial calendar, delegate tasks, and meet deadlines.
Mentor team members and colleagues to achieve results
Deliver engaging content regularly and inspire team members.
Edit, proofread, and improve the content.
Optimize content considering SEO and Google Analytics.
Analyze web traffic metrics.
Share content through various channels, ensuring a strong web presence.
Receive customer feedback and generate ideas to increase customer engagement.
Drive content for online and offline events
Provide content support and ideas to SunFi’s Product Marketing and other branding efforts

Bachelor’s degree/HND in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in Content Marketing
Proven work experience as a Lead in a Content Marketing Team and Strategy
Proficiency in MS Office and WordPress or other Content Management Software.
Understanding of web publishing requirements.

An editorial mindset with an ability to predict audience preferences.
Hands-on experience with SEO and web traffic metrics.
Expertise in social media platforms
Proficiency with social media analytics
Project management skills and attention to detail.
Excellent communication and writing skills in English.

Comprehensive Family/Personal Healthcare
Flexible Access to Salary and Employee Support Facilities
Employee Solar Power Program
Life and Career Coaching Masterclass
Flexible Access to over 11,000 learning resources and opportunities
Amazing colleagues and a great work culture
Team Bonding and a chance to build a world-class Clean Energy FinTech!
Job Type: Full-time

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