Digital marketer

  • Full Time
  • Lagos
  • Posted 4 years ago

Vasiti.com

SEO, SEM, SMM, Email marketing and analytics reporting.
Managing marketing campaigns across multiple channels, search, display through various social media channels.
Vetting and testing new media opportunities including assessment of potential traffic sources and negotiation of pricing/terms.
Launching new campaigns which include implementing, tracking and designing the appropriate campaign structure, creative ad development/approval, monitoring campaign performance and making necessary adjustments.
Optimization of campaigns which includes Ad landing page testing, targeting, segmentation and optimization, bid/pricing optimization.
Campaign analysis which includes the design, execution, analysis of AB tests, applying knowledge of basic statistics to assess validity of results with the use of SQL and excel.
Managing and supervising activities of your subordinates in your department.
Advising the management on all issues concerned with digital marketing.
Monitor the activities of all Vasiti social media channels and making timely recommendations and improvement strategies.
Carrying out effective research on issues concerned with digital marketing when required.
Preparation of reports for all activities concerned with digital marketing.
Help achieve a visible and reputable online presence while ensuring virality is built into every strategy.
Monitor marketing strategies to determine and optimize Return on Investment and fuel revenue growth.
Develop and manage the online brand strategy of the business.
Generally advice the business on social media and marketing trends and best practices.

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