Coca-Cola
he Media Planning manager will:
Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints.
Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs.
Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
Support all the auditing processes with media-related questions.
Recommend the ideal DMI split by brand and channel to all of our portfolio of brands.
Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
Execute local media buying that cannot be bought at OU-level (through Mkt procurement).
Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the OU.
The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.
Experience
• Media Strategy, Planning and buying experience (10-12 years).
• Experience working in agencies and or media vehicles is preferred.
• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing.
Work Focus
• Ability to provide input to brand & creative strategy at category level.
• Deep understanding of the evolved media landscape and e-commerce.
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers).
• Ability to work in Agile cross-functional teams.
Communication Focus
Role will require frequent communication with OU Media Consumer and Shopper lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team.
Role will also interact frequently with external parties, particularly agencies and media companies.
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF (REQUIRED) BROAD EXPERTISE IN (GOOD TO HAVE)
O MEDIA DEVELOPMENT O BRAND STRATEGY
O DIGITAL MARKETING O AGILE WAYS OF WORKING
O CONSUMER AND SHOPPER ENGAGEMENT
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