Content Writer and Email Marketing Specialist

The Content Writer and Email Marketing Specialist will play a critical-role in Customer Retention and will own the development, deployment and reporting processes for our writing and email/retention program.

Responsibilities:

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content
• Create and Follow an editorial calendar for content production and management to ensure the timely delivery of materials and tasks
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Manage the end-to-end production process for email campaigns to achieve revenue goals
• QA all emails, ensuring content is accurate and links work, and ability to use tools to QA
• Optimize results for email campaigns by testing subject lines, creative, copy, etc.
• Ensure high inbox deliverability rate for all email campaigns.
• Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
• Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behaviour while iterating on existing campaigns to optimize each for maximum performance.

Requirements:

• Bachelor’s degree or some college, preferred
• Minimum of three years proven record of excellent writing demonstrated in a professional portfolio
• Minimum of three years experience in Email Marketing.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• In-depth experience using third party email service provider platforms (Iterable, Bronto, Emarsys, Klaviyo, Sailthru, Listrak, Responsys etc.).
• Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).
• Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns.
• A deep understanding of journey mapping, email triggers, segmentation, and behavioural targeting.
• Project management experience within the development cycle of email creation.
• Experience deploying A/B and multivariate testing initiatives that is followed by the reporting of test findings in presentation/documentation.

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