Digital Media Executive

Develop and implement the organization’s social media marketing objectives
Run regular social campaigns and track their success ( likes, visits, views, reach, engagement, leads, sales)
Liaise with the internal creative graphics designers in designing visual content that reflect the audience and DKT brands
Develop a content strategy in line with the DKT Nigeria’s marketing objectives
Manages all social media channels and campaigns, in order to sustain an engaging audience experience
Researches and analyses social media trends and website traffic data, to improve social media strategy and campaign efficacy
Carry out periodic comparative analysis of competition in order to develop new strategies.
Generate content for mobile marketing platforms
Organize the on-line promotion strategy for consumers and providers
Create timely and engaging content optimized for platform used and intended audience
Manage social media marketing campaigns and day to day activities including:
Create, and manage all published content (images, video and written)
Monitor and respond to users in a “social” way while cultivating leads and sales
Conduct online advocacy and branding and open stream for cross-promotions
Develop the following:Blog for men
Blog for youths
Monthly newsletter and oversee the development, content and the smooth online running of all the above
Compile the report for management showing results / achievements, competitors activities
Become an advocate for the organization in social media spaces. Staying ahead of the curve
Qualifications / Experience

Hold a relevant degree or qualification in Communication, Marketing or Advertising.
Minimum of 3years experience in similar role
Must possess a high level of integrity and responsibility
Must be an excellent team player
Advanced presentation, analytical and communication skills (oral and written)
Should be market oriented
Excellent social media management skills. Experience with blogging, Facebook and Twitter.
Excellent knowledge of social media management tool is a huge plus.
Ability to design and manage online marketing programs focusing on building awareness and audience acquisition.
Have active accounts with Social Media Networks like Facebook and Twitter.
Strong interpersonal skills
Good customer relations and follow-up skills
Ability to meet set deadlines
The position reports to the Media & Communications Manager, and it is based in Lagos.
Application Closing Date
23rd October, 2020.

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