Marketing lead

Full job description
Title: Marketing Lead [Brand, Marketing & PR]

Team: Growth Team

Reporting to: Trade Marketing Manager

SunFi.co is leveraging its heritage as a Distributed Energy Provider (DEP) to build a Clean Energy FinTech platform that helps Distributed Solar Energy Providers scale their clean energy business to millions of consumers in Nigeria and eventually other parts of the world. SunFi provides Solar Energy installers and their consumers’ access to solar payment plans, solution design & analysis tools, and supply chain partnerships that help catalyze the transition to clean energy.

Headquartered in Lagos, Nigeria, with plans to expand across Africa, SunFi operates a distributed workforce combining remote and in-person work to achieve amazing clean energy financing experiences. We have a culture that encourages our teammates to speak up and show up every day to give their best. Our team is passionate about ending the petrol and diesel generator challenges of everyday Nigerians and eventually people and businesses in other parts of the world by building world-class Clean Energy FinTech and processes. We’ve built a culture that enables anyone to put great ideas on the table and believe in supporting one another to achieve great User and Consumer outcomes. We don’t always take ourselves too seriously and would like to think we have a sense of humour, but we also do have a keen focus on achieving results.

About the Role

We seek a Marketing Lead with 3+ years of experience developing and executing marketing strategies for consumer products. As the Marketing Lead, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives.

Job Responsibilities:

Marketing Strategy Development: Develop comprehensive marketing plans that align with the company’s overall business goals, identifying target audiences, and implementing effective strategies to reach them.
Campaign Management: Create and manage marketing campaigns across various channels, including digital, social media, email, print, events, and other relevant platforms.
Brand Management: Ensure brand consistency and identity throughout all marketing materials and communication, maintaining a strong brand image in the market.
Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.
Leadership: Lead, collaborate with and motivate colleagues, fostering a collaborative and creative work environment that yields results. Championing
SunFi culture and values: Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving your professional development.
Timely and accurate reporting: On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.
Process Development: Building, documenting, storing, sharing and training teams and the company on processes you develop or optimize.
Public Relations (PR): Collaborate with the relevant teams to enhance the company’s reputation through effective communication and media relations.
Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company’s objectives, fostering mutually beneficial relationships to expand the brand’s reach.
Analytics and Reporting: Track and analyze marketing performance metrics, providing regular reports and insights to senior management and using data to optimize marketing campaigns.
Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.
Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in marketing, with at least 2 years in a lead position.
Proven track record of successful marketing campaign development and execution.
Master’s in Marketing or Business Administration is a plus
Previous agency or fintech experience is a plus
Experience reporting to and working with Senior Executives a plus
Skills:

Strong knowledge of digital marketing techniques and tools.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to use data-driven insights to make strategic decisions.
Creative thinking and the ability to develop innovative marketing initiatives.
Strong leadership and team management abilities, fostering a positive and collaborative work environment.
Solid understanding of market research and competitor analysis.
Proficiency in using marketing software and analytics tools.
Benefits:

Comprehensive Family/Personal Healthcare
Flexible Access to Salary and Employee Support Facilities
Employee Solar Power Program
Life and Career Coaching Masterclass
Flexible Access to over 11,000 learning resources and opportunities
Amazing colleagues and a great work culture
Team Bonding and a chance to build a world-class Clean Energy FinTech!
Job Type: Full-time

Experience:

Marketing: 3 years (Preferred)

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