Marketing Manager

  • Full Time
  • Lagos
  • Posted 2 months ago

Key Responsibilities:

· Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including product launches, brand awareness, and market expansion.

· Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and incorporate findings into marketing strategies.

· Collaborate with product development teams to provide market insights and contribute to the development of new pharmaceutical products.

· Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum return on investment.

· Oversee the creation and execution of marketing campaigns, including digital marketing, advertising, trade shows, conferences, and promotional activities.

· Collaborate with the sales team to develop sales support materials, training programs, and promotional tools to enhance sales effectiveness.

· Track and analyze marketing campaign performance, monitor market trends, and adjust marketing strategies as needed to achieve business objectives.

· Establish and maintain relationships with key opinion leaders, healthcare professionals, and relevant industry stakeholders.

· Stay up-to-date with industry developments, regulatory guidelines, and compliance requirements to ensure marketing activities adhere to legal and ethical standards.

· Manage and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.

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